Well, we had been dreading for this day to arrive and it’s here. The Verge reports that Microsoft might announce that it is killing off the Nokia brand. The transition is expected to begin soon in which all the branding of Nokia will be replaced by Microsoft Lumia branding.
We had reported this summer about how Microsoft had planned to do away with the Nokia’s brand identity in its mobile business and seemed like the process has started. The devices are moving to Microsoft’s new mobile site. The French division of Nokia will be one of the first one’s to make the transition and adopt the “Microsoft Lumia” for its Facebook, Twitter, and other social media accounts. Microsoft had once claimed that the reason they are quitting the Nokia brand name for their phones is because they felt it comes from a bygone era.
This move is done to absolve all relation to the original Nokia, which will now become a separate entity under the leadership of another Indian, Rajeev Suri. This Nokia will concentrate on Network, Software’s and Maps divisions. It also has a huge patents division which can ensure its profitability at least for the coming future.
Back at the beginning of the mobile era, Nokia was a brand name that everyone trusted. It had a stature of titans in the mobile phone industry. Now it will limit itself into a tiny corner of the tech industry. We still hope that the company can make a turnabout and see it making a return to compete in the market. Till then we’ll keep our eyes on how Microsoft plans to take on the mobile business. It has great products and a great operating system, it just needs to attract customers to them.
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