Harley-Davidson Inc, an American cult bike maker, has launched three new motorcycles in India. The offering includes a performance cruiser Breakout at a price of Rs. 16.28 lakh (ex-showroom Delhi), which is the latest addition to the Harley-Davidson’s Softail family of motorcycles.
The new offerings also include the hand-crafted CVO Limited, which is priced at Rs. 49.23 lakh (ex-showroom New Delhi). Along with that, Harley-Davidson also launched the Street Glide Special priced at Rs. 29.70 lakh. With the launch of these three bikes, Harley-Davidson India now has a product line-up of 13 models in the domestic market, as per the company’s Managing Director Anoop Prakash.
According to a statement from the company, Breakout will be assembled at its Bawal plant in Haryana. It is the first bike in the company’s line-up in India to offer a Hard Candy Custom metal flake colour, Quicksilver Flake.
Harley-Davidson’s Street Glide Special is a fully-loaded version of the popular performance Touring model, equipped with the High Output Twin Cam 103 powertrain, the Boom! Box 6.5 GT Infotainment System, a batwing fairing with splitstream vent and a dual halogen headlamp.
“We are reaching out to a lot of younger riders,” Prakash said. As Harley nourishes in India with rock music festivals and bike rallies, the new offerings would prove attractive to aspirational young Indians, for whom a motorcycle is more than simply the cheapest form of motorised transport.
“Motorcycles launched today have always had an incredibly passionate following here. These latest offerings demonstrate Harley-Davidson’s commitment to delivering a world-class product that caters to our customers,” added Prakash.
India is the world’s largest motorcycle market after China, but the roads are packed with cheaper models. Harley wants to change this scenario by appealing to the youth of the country, who are the biggest buyers in the two-wheeler automobile industry. Makers of the high-end motorcycles, from Ducati to Yamaha Motor, are only just breaking into the market.
Post a Comment